LOOKBOOK
Camel trench over silk slip — SS25 campaign

03 — Campaign Lookbook

The Campaign SS25

Editorial imagery exploring the world of bespoke through architecture, light, and cloth.

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The Vision

Garments in
Their World

The SS25 campaign places each garment in its natural habitat — the city street, the concrete gallery, the sculptural staircase. These are not studio images. They are stories about how cloth meets life.

Grey worsted suit on a brutalist travertine plaza — editorial
Campaign — Horizontal Film Five Frames
Camel trench mid-stride on cobblestone
The Fluid Trench 01 / 05
Beige suit with cream turtleneck — interior
The Turtleneck 02 / 05
Grey worsted suit in a travertine palazzo
The Palazzo 03 / 05
Flannel suit on a sculptural staircase
The Staircase 04 / 05
Linen suit in an arched colonnade
The Colonnade 05 / 05
VALÉRIAN
Oversized camel overcoat seated in a museum gallery
Editorial cover — camel belted overcoat
Camel trench over silk slip — sidewalk campaign frame
Ivory belted wrap coat in a concrete gallery
Editorial cover — camel coat with cashmere scarf

Full Campaign

All Looks

Camel trench and silk slip — New York sidewalk
Look I

The Camel Trench

Camel trench caught mid-stride on cobblestone
Look II

The Fluid Trench

Oversized camel overcoat seated in a museum gallery
Look III

The Overcoat

Grey worsted suit on a brutalist travertine plaza
Look IV

The Worsted

Grey suit in a travertine palazzo
Look V

The Palazzo

Beige suit with cream turtleneck — interior portrait
Look VI

The Turtleneck

Beige summer suit against a warm plaster wall
Look VII

The Summer Suit

Grey flannel suit on a sculptural staircase
Look VIII

The Staircase

Linen separates in an arched colonnade
Look IX

The Colonnade

Taupe trench in motion — studio
Look X

The Studio

Camel cashmere collar and silk blouse — detail
Look XI

The Cashmere Collar

Black silk tuxedo on a curved concrete staircase at dusk
Look XII

The Midnight Silk

Ivory double-breasted linen suit inside a concrete monolith
Look XIII

The Ivory Double-Breasted

Cream linen suit among concrete columns in bright daylight
Look XIV

The Colonnade Suit

Olive knit polo and linen trousers by a reflecting pool
Look XV

The Reflecting Pool

Campaign Credits

Behind the
Campaign

The SS25 campaign was shot across London and Paris over four days, capturing the quiet confidence of bespoke tailoring in the architectural landscapes of both cities.

Photography

Studio Valérian

Art Direction

Valérian Creative

Styling

M. Laurent & Associates

Locations

London · Paris

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